The VisualSP application extracts only the username, first name and last name of the user that’s logged in and supplies it to our application. These three pieces of information are stored in our Azure database for the user. We don’t collect any location data about the user. The only thing we are determining is what page the user is browsing to in SharePoint/Office 365 in order to serve them the contextual help information. We do that by looking at the URL and other page specific variables.